We are Team Updraft
We specialise in creating popular and effective plugins loved by the WordPress community.
Our plugins are used by over 4 million people around the world. Our current portfolio includes:
UpdraftPlus, WP-Optimize, All-In-One-Security (AIOS), Internal Link Juicer, WP Overnight, Shop Plugins and WPGetAPI.
Backup, restore and migrate your WordPress websites. Trusted by more than 3 million people around the world.
Speed up and optimize your WordPress website. Cache your site, clean the database and compress images.
Centrally manage all your WordPress websites’ updates, users, pages, posts, backups and plugins from one location.
Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management.
Improve your WooCommerce store. Give customers more control over their WooCommerce subscriptions, create customized thank you pages and more.
Connect to virtually any REST API, format and display the returned data on your WordPress website without a single line of code.
Our Values
Excellence
Our aim is for our plugins to “just work” – elegantly and effectively. We acheive this through a solid foundation of hard work that we continously update and improve.
Reliability
If users do have issues or questions, we’re committed to timely support provided by our knowledgeable software engineers rather than by bots or people following a script.
Innovation
Our plugins have pioneered unique features in WordPress, such as automatic backups before WordPress updates. We want to keep asking “how can we take this further for everyone?”
Team Updraft
Here’s some of the hard-working people who work on Team Updraft – developers, support, marketing and strategy.
David A
Founder and Lead Developer
Joe
Managing Director
David J
Operations Director
Anne Marie
Account Manager
Ashley
Head of Development
Gez
Partnerships and Product Manager
Caroline
HR/Finance Admin
Michael
MD of WP Overnight
Dee
Systems Operations Lead
Andrea
Head of Marketing
Becks
SEO Manager
Mandy
Marketing Executive
Anthon
Developer
Venkat
Senior Developer
Vanessa
Head of Support
Alex F
Senior Developer
Pujitha
Testing Team Lead
Prashant
Senior Developer
Isaac
Marketing Freelancer
Bryle
Technical Support
Bruno
Developer
Ed
Developer
Milton
Developer
Deepak
Tester
Bagus
Developer
Damien
Developer
Teifion
Developer
Himanshu
Developer
Samson
Developer
Kowsar
Developer
Javier
Developer
Sergey
Developer
Ashok
Developer
Nikunj
Developer /Technical Support
Yordan
Tester / Technical Support
Adeoluwa
Developer
Mark
Developer/ Technical Support
Darren
Tester / Technical Support
Jins
Developer
Anuarthi
Tester
Naveen
Developer
Mohamad
Developer
Delano
Tester / Technical Support
How Team Updraft was founded
In mid-2011, our current Head Developer David Anderson came across Updraft, a free backup plugin first released back in 2010 by a guy called Paul Kehrer. Impressed with its ease of use and ability to restore files, David began using it, tweaking and updating it with new code along the way. Wanting to share the improvements he’d made to Updraft with others, David got in touch with Paul (who’d by then moved on).
Here’s the question that began it all:
Paul responded positively: “A patch like this sounds pretty fantastic and I’d love for someone with more time/energy to take over Updraft if you’re still interested.” And so it began: released in August 2011, UpdraftPlus 0.1 was clean, updated (to work with WordPress 3.2), and had a new encryption feature for backups.
When users started to say things like “I’d pay for a version with this-or-that in it”, David developed paid add-ons, and UpdraftPlus became a commercial enterprise. Officially registered in January 2013, Updraftplus.com launched its first website soon after, initially geared towards documentation and user support with a couple of simple add-ons available via WooCommerce.
UpdraftPlus became a full-time project for David. It grew fast, acquiring new features and capabilities that surpassed those of long-established paid plugins. Tens of thousands of downloads turned into hundreds of thousands and Joe Miles came on board as Director of Business Strategy, along with other full-time employees and accountants.
Today, it’s WordPress’s most popular backup plugin, with over two million active installs, which puts us in the top 20 most popular WordPress plugins in the world.
We’ve also maintained a top star rating (4.8 out of 5). Our reputation is extremely important to us, and we work hard to not only maintain high standards but also to continually develop new add new functionality and improved user experience.
We’ve also started to expand our plugin portfolio through acquisition. As David says, we have a great and growing team, a lot of experience in the internals of WordPress and also a lot of users who trust and depend on us. There’s plenty of opportunities for us to expand.
Want to join us? Check out our vacancies here.