We are Team Updraft
We specialise in creating popular and effective plugins loved by the WordPress community.
Our plugins are used by over 4 million people around the world. Our current portfolio includes:
UpdraftPlus, WP-Optimize, All-In-One-Security (AIOS), Internal Link Juicer, WP Overnight, Shop Plugins and WPGetAPI.

Backup, restore and migrate your WordPress websites. Trusted by more than 3 million people around the world.
Speed up and optimize your WordPress website. Cache your site, clean the database and compress images.
Centrally manage all your WordPress websites’ updates, users, pages, posts, backups and plugins from one location.
Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management.
Improve your WooCommerce store. Give customers more control over their WooCommerce subscriptions, create customized thank you pages and more.
Connect to virtually any REST API, format and display the returned data on your WordPress website without a single line of code.
Our Values
Excellence
Our aim is for our plugins to “just work” – elegantly and effectively. We acheive this through a solid foundation of hard work that we continously update and improve.
Reliability
If users do have issues or questions, we’re committed to timely support provided by our knowledgeable software engineers rather than by bots or people following a script.
Innovation
Our plugins have pioneered unique features in WordPress, such as automatic backups before WordPress updates. We want to keep asking “how can we take this further for everyone?”
Team Updraft
Here’s some of the hard-working people who work on Team Updraft – developers, support, marketing and strategy.

David A
Founder and Lead Developer

Joe
Managing Director

David J
Operations Director

Anne Marie
Account Manager

Ashley
Head of Development

Gez
Partnerships and Product Manager

Caroline
HR/Finance Admin

Michael
MD of WP Overnight

Dee
Systems Operations Lead

Andrea
Head of Marketing

Becks
SEO Manager

Mandy
Marketing Executive

Anthon
Developer

Venkat
Senior Developer

Vanessa
Head of Support

Alex F
Senior Developer

Pujitha
Testing Team Lead

Prashant
Senior Developer

Isaac
Marketing Freelancer

Bryle
Technical Support

Bruno
Developer

Ed
Developer

Milton
Developer

Deepak
Tester

Bagus
Developer

Damien
Developer

Teifion
Developer

Himanshu
Developer

Samson
Developer

Kowsar
Developer

Javier
Developer

Sergey
Developer

Ashok
Developer

Nikunj
Developer /Technical Support

Yordan
Tester / Technical Support

Adeoluwa
Developer

Mark
Developer/ Technical Support

Darren
Tester / Technical Support

Jins
Developer

Anuarthi
Tester

Naveen
Developer

Mohamad
Developer

Delano
Tester / Technical Support
How Team Updraft was founded
In mid-2011, our current Head Developer David Anderson came across Updraft, a free backup plugin first released back in 2010 by a guy called Paul Kehrer. Impressed with its ease of use and ability to restore files, David began using it, tweaking and updating it with new code along the way. Wanting to share the improvements he’d made to Updraft with others, David got in touch with Paul (who’d by then moved on).
Here’s the question that began it all:
Paul responded positively: “A patch like this sounds pretty fantastic and I’d love for someone with more time/energy to take over Updraft if you’re still interested.” And so it began: released in August 2011, UpdraftPlus 0.1 was clean, updated (to work with WordPress 3.2), and had a new encryption feature for backups.
When users started to say things like “I’d pay for a version with this-or-that in it”, David developed paid add-ons, and UpdraftPlus became a commercial enterprise. Officially registered in January 2013, Updraftplus.com launched its first website soon after, initially geared towards documentation and user support with a couple of simple add-ons available via WooCommerce.
UpdraftPlus became a full-time project for David. It grew fast, acquiring new features and capabilities that surpassed those of long-established paid plugins. Tens of thousands of downloads turned into hundreds of thousands and Joe Miles came on board as Director of Business Strategy, along with other full-time employees and accountants.
Today, it’s WordPress’s most popular backup plugin, with over two million active installs, which puts us in the top 20 most popular WordPress plugins in the world.
We’ve also maintained a top star rating (4.8 out of 5). Our reputation is extremely important to us, and we work hard to not only maintain high standards but also to continually develop new add new functionality and improved user experience.
We’ve also started to expand our plugin portfolio through acquisition. As David says, we have a great and growing team, a lot of experience in the internals of WordPress and also a lot of users who trust and depend on us. There’s plenty of opportunities for us to expand.
Want to join us? Check out our vacancies here.