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We are Team Updraft

We specialise in creating popular and effective plugins loved by the WordPress community.

Our plugins are used by over 4 million people around the world. Our current portfolio includes:

UpdraftPlus, WP-Optimize, All-In-One-Security (AIOS), Internal Link Juicer, WP Overnight, Shop Plugins and WPGetAPI.

Backup, restore and migrate your WordPress websites. Trusted by more than 3 million people around the world.

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Speed up and optimize your WordPress website. Cache your site, clean the database and compress images.

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Centrally manage all your WordPress websites’ updates, users, pages, posts, backups and plugins from one location.

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Secure your WordPress website. Comprehensive, feature rich and easy to use.

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Quality Extensions for your WooCommerce store. 5* rated invoicing, order and product management,

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Automate internal links within your WordPress website. Save time and boost your SEO.

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Improve your WooCommerce store. Give customers more control over their WooCommerce subscriptions, create customized thank you pages and more.

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Connect to virtually any REST API, format and display the returned data on your WordPress website without a single line of code.

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Keep your WordPress site up to date and bug free. 

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Our Values

Excellence

Our aim is for our plugins to “just work” – elegantly and effectively. We acheive this through a solid foundation of hard work that we continously update and improve.

Reliability

If users do have issues or questions, we’re committed to timely support provided by our knowledgeable software engineers rather than by bots or people following a script.

Innovation

Our plugins have pioneered unique features in WordPress, such as automatic backups before WordPress updates. We want to keep asking “how can we take this further for everyone?”

Team Updraft

Here’s some of the hard-working people who work on Team Updraft – developers, support, marketing and strategy.

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David A

Founder and Lead Developer

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Joe

Managing Director

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David J

Operations Director

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Anne Marie

Account Manager

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Jayne

Human Resources Assistant

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Gez

Partnerships and Product Manager

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Caroline

HR/finance Admin

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Michael

MD of WP Overnight

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Jono

Strategy Consultant

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Dee

Systems Operations Lead

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Andrea

Head of Marketing

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Becks

SEO Manager

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Mandy

Marketing Freelancer

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Chris

Marketing Manager

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Emman

Content Writer

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Isaac

Marketing Freelancer

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Vanessa

Head of Support

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Bryle

Technical Support

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Paul

Technical Support

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Ashley

Senior Developer

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Prashant

Senior Developer

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Venkat

Senior Developer

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Alex F

Senior Developer

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Milton

Developer

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Emmanuel

Developer

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Damien

Developer

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Teifion

Developer

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Himanshu

Developer

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Samson

Developer

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Waliu

Developer

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Luis

Developer

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Godfrey

Developer

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Deepak

Tester

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Anuarthi

Tester

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Pujitha

Tester

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Anthon

Developer

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Bagus

Developer

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Jins

Developer

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Mark

Developer/ Technical Support

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Naveen

Developer

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Kowsar

Developer

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Adeoluwa

Developer

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Javier

Developer

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Sergey

Developer

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Ashok

Developer

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Nikunj

Tester

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Ed

Developer

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Yordan

Tester / Technical Support

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Darren

Tester / Technical Support

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Aparna

Developer

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Delano

Tester / Technical Support

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Mohamad

Tester

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Vipul

Developer

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Bruno

Developer

How Team Updraft was founded

 

In mid-2011, our current Head Developer David Anderson came across Updraft, a free backup plugin first released back in 2010 by a guy called Paul Kehrer. Impressed with its ease of use and ability to restore files, David began using it, tweaking and updating it with new code along the way. Wanting to share the improvements he’d made to Updraft with others, David got in touch with Paul (who’d by then moved on).

Here’s the question that began it all:

itbegins

Paul responded positively: “A patch like this sounds pretty fantastic and I’d love for someone with more time/energy to take over Updraft if you’re still interested.” And so it began: released in August 2011, UpdraftPlus 0.1 was clean, updated (to work with WordPress 3.2), and had a new encryption feature for backups.

When users started to say things like “I’d pay for a version with this-or-that in it”, David developed paid add-ons, and UpdraftPlus became a commercial enterprise. Officially registered in January 2013, Updraftplus.com launched its first website soon after, initially geared towards documentation and user support with a couple of simple add-ons available via WooCommerce.

Our first logo, from the days before the professionals came on board… produced after a quick bit of tinkering in an effects wizard!

 

Our original logo

UpdraftPlus became a full-time project for David. It grew fast, acquiring new features and capabilities that surpassed those of long-established paid plugins. Tens of thousands of downloads turned into hundreds of thousands and Joe Miles came on board as Director of Business Strategy, along with other full-time employees and accountants.

Today, it’s WordPress’s most popular backup plugin, with over two million active installs, which puts us in the top 20 most popular WordPress plugins in the world.

We’ve also maintained a top star rating (4.8 out of 5). Our reputation is extremely important to us, and we work hard to not only maintain high standards but also to continually develop new add new functionality and improved user experience.

We’ve also started to expand our plugin portfolio through acquisition. As David says, we have a great and growing team, a lot of experience in the internals of WordPress and also a lot of users who trust and depend on us. There’s plenty of opportunities for us to expand.

Want to join us? Check out our vacancies here.

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