Finally, eCommerce analytics that make sense

If you run an online store, you already know how important data is. The right insights can shape better decisions, smarter marketing, and higher sales, but getting to that data isn’t always easy. Between dashboards, plugins, and tracking tools, it’s easy to feel buried in numbers that don’t really tell you what’s working. You want clarity – not another platform that adds noise.

That’s why the latest Burst Statistics Pro update is such a big deal. It brings sales analytics for WooCommerce and Easy Digital Downloads (EDD) right into your WordPress dashboard – no extra setup, no scripts, and no third-party tracking. Just the data that actually matters to your store, in one clear view, so you can focus on making the decisions that grow your sales and your business.

The new Sales Dashboard in Burst Pro pulls your visitor and sales data together, showing you exactly how people discover, browse, and buy from your site. It’s designed to help you make better decisions, spot missed opportunities, and ultimately grow your revenue, without getting lost in endless reports.

Once you’ve updated, you’ll see a new “Sales” tab appear automatically when WooCommerce or EDD is active. From there, sales tracking starts instantly.

The highlight of this update is the visual sales funnel, which maps your customer journey from the moment they land on your site to the point they make a purchase.

Burst Pro tracks five key stages:

1. Visitors started session
2. Viewed a product
3. Added to cart
4. Started checkout
5. Purchased

You’ll see exactly where people drop off – maybe they’re abandoning their carts or never starting checkout, and get the insight you need to fix it. It’s simple, visual, and actionable.

Beyond the funnel, the new dashboard gives you a quick snapshot of key metrics like:

• Conversion rate
• Abandoned carts
• Average order value
• Total revenue

But the real time-saver is the “Opportunities” section. It doesn’t just show you numbers, it tells you what they mean. For example:

• “Cart abandonment rate is 78.95%” → indicates checkout friction
• “Checkout abandonment spikes on mobile Safari” → suggests a browser-specific issue
• “95.9% of users drop off before reaching checkout” → highlights a weak product or add-to-cart journey

It’s a simple way to turn insights into action, helping you make smarter moves that lead to more sales.

Because Burst is built with privacy in mind, it starts collecting data from the moment you update. It won’t try to connect old sessions or fill in gaps with guesses, everything you see is accurate and owned by you.

The team is exploring safe ways to import historical sales data in the future, but accuracy and privacy remain top priorities.

This release marks the start of a bigger mission – bringing self-hosted, privacy-focused eCommerce analytics to WordPress. Upcoming updates will expand compatibility (including WooCommerce Subscriptions) and add even more insight into customer behaviour.

Got ideas for future features or integrations? The Burst team would love to hear from you via the support portal.