UpdraftPlus
Back up, restore and migrate your WordPress website with UpdraftPlus
TeamUpdraft at a glance
We make WordPress tools that help people care for the websites they build. Whether your audience runs one site or looks after client websites, our products cover backups and migrations, performance, security and visitor insights. Use this guide as a starting point, then follow the product links for current details.
The product cheat sheets
Find an angle that makes sense for your audience. These are starting points, not scripts.
| Product | At a glance | Ideas to explore | Useful links |
|---|---|---|---|
| What it does Back up and restore a WordPress site, or help move it to another host or domain. Who it’s forSite owners, freelancers and agencies who need backups or are planning a move. | Content ideas
| Explore product Documentation | |
| What it does Bring caching, image compression and database cleaning into one WordPress optimisation plugin. Who it’s forSite owners who want to investigate and improve site performance. | Content ideas
| Explore product Documentation | |
| What it does Strengthen WordPress security with practical tools including login protection and a firewall. Who it’s forSite owners seeking a more manageable security routine. | Content ideas
| Explore product Documentation | |
| What it does Manage multiple WordPress sites from one place, including updates, plugins, users and backups. Who it’s forAgencies, freelancers and anyone maintaining several sites. | Content ideas
| Explore product Documentation | |
 | What it does View privacy-friendly analytics in the WordPress dashboard, with data kept on the site’s own server. Who it’s forSite owners who want useful visitor insights within WordPress. | Content ideas
| Explore product Documentation |
Names and brand assets
Use the product names as shown here: TeamUpdraft, UpdraftPlus, UpdraftCentral, WP-Optimize, All-In-One Security (AIOS) and Burst Statistics. Download official logo files rather than recreating them. Choose the supplied version designed for your background, leave clear space around it, and keep its proportions and colours intact.
Brand logos: Get the official TeamUpdraft and product logos for use in your content. Choose the version that works best on your background, and keep its proportions and colours intact.
Brand colours
The HEX values below come from the TeamUpdraft brand guide. Use them as accents in your own design; keep text readable against its background.
Shared orange accents
Orange
#C4511C
PMS 167
#C4511C
PMS 167
Orange Light
#E97008
PMS 152 · use over dark colours
#E97008
PMS 152 · use over dark colours
Burst Statistics does not have a palette listed in the current colour guide; please ask us for its approved colours. View the full TeamUpdraft colour reference.
Claims and wording
We want your content to reflect what you actually find while using the products. Describe the feature you demonstrate and its practical benefit, and check the current product page before mentioning a specific feature or plan.
- Say “helps protect a WordPress site” rather than “makes a site completely secure.”
- Describe your own performance results and testing conditions rather than promising a particular speed improvement for everyone.
- Confirm whether a feature is available in Free or Premium before recommending a plan.
- Use rankings such as “world’s #1” or “top rated” only if your campaign contact provides approved wording, supporting evidence and the date it was checked.
Disclosure and links
If you receive payment, free access or another benefit for a collaboration, make that relationship clear to your audience. Mark affiliate links clearly, too. Use the links or codes supplied for your particular campaign, and check that they work before publishing.
You’re welcome to use your own voice and give an honest account of your experience. If you need an asset, feature clarification or a campaign link, contact your TeamUpdraft partner contact.
