UpdraftPlus
Back up, restore and migrate your WordPress website with UpdraftPlus
Partner with TeamUpdraft: WordPress solutions for hosts
TeamUpdraft offers migration, backup, optimisation and other WordPress plugins trusted by millions of users – and with consistently excellent reviews.
Our partnership models are designed for hosting providers who want to:
- Offer a robust, branded migration tool
- Monetise our plugin installs at scale
- Improve onboarding with seamless, value-added tools
Whether you’re looking to increase conversion, reduce support load, or build new revenue streams, we’ve built a product for it.
What do you want to offer your customers?
1. Seamless site migration
Offer a fully branded, API-powered migration experience with no tool to build or manage.
2. Sell Premium plugins in onboarding
Earn strong margins when you sell Premium during your signup or setup flow.
3. Earn from free plugin installs
Preinstall the free version and earn affiliate commission when users upgrade later.
1. SmartMigrate For Hosts
Fully Managed Site Transfers via API
Best for: Hosts wanting to offer seamless migrations without building or maintaining a migration tool.
UpdraftPlus has handled WordPress migrations for more than a decade, with over 3 million installs and a 4.8 review on WP.org.
SmartMigrate is a fully managed, SAAS migration service that lets hosting providers offer customers a branded “one‑click” site transfer: the user enters their current hosting credentials in a web form, and SmartMigrate silently installs UpdraftPlus on the source and destination, creates a secure backup, then restores it to the new site.
There are even options with the transfer path: direct peer to peer, or a managed, encrypted S3 relay for when firewalls block direct traffic, while handling chunking, retries and resumable uploads so even low resource servers complete first time.
All logic, storage and security are run as SaaS by UpdraftPlus, so the host adds no new infrastructure yet delivers a reliable, brandable migration experience.
The result is a process that simply works: fewer failed moves, less manual intervention and happier customers.
Transfer paths
- Direct peer‑to‑peer: fastest when the two sites can talk freely.
- Managed S3 relay: fallback option if firewalls or blocked IPs get in the way. Data is encrypted, held temporarily and deleted after completion.
Either route is triggered from the same API call.
What makes SmartMigrate different:
Built‑in resilience
Auto‑resume: if PHP limits or a dropped connection interrupt the job, SmartMigrate pauses and resumes instead of failing.
Chunked transfers: backups are split into configurable pieces, allowing moves from low‑memory servers that choke other tools.
Smart storage handling: files stream as they are created—no need for large temporary disks
Atomic restore: databases apply in one action, eliminating partial migrations
Security you can show your infosec team
RSA key pairs establish a secure RPC connection.
All data is AES‑encrypted during transfer.
Proven performance
Migrated a standard WordPress site in ≈ 90 seconds—about 70 % faster than InstaWP in head‑to‑head tests.
Consistently succeeds where other plugins fail under tight storage and memory limits.
Why choose SmartMigrate
No infrastructure: SmartMigrate runs as a SaaS, and you don’t host or maintain a thing.
- Higher first‑time success: edge‑case handling built from thirteen years of real‑world fixes.
- Brand‑forward experience: your logo front and centre; our engine under the bonnet.
- Lower support load: fewer failed moves means fewer tickets and faster customer onboarding.
Ready to give customers a migration that “just works”?
Get in touch and see how quickly you can add SmartMigrate to your platform.
Pre‑install UpdraftPlus · Earn on Upgrades
Who it’s for
Hosting companies that control the WordPress onboarding flow and want extra revenue without extra support work. CTOs need something secure and low‑maintenance; product managers need a clear way to increase paid‑feature adoption. This programme meets both needs.
What it does
You ship WordPress with an upgrade‑ready UpdraftPlus plugin (typically backup or caching).
From there, two upgrade routes apply:
Option 1: You sell the upgrade (higher margin)
- Show the Premium offer during signup or first‑run.
- Take payment and bill the customer yourself.
- Pay UpdraftPlus a fixed wholesale cost.
- UpdraftPlus handles licences, updates and support.
Option 2: We sell later (passive commission)
- If the customer upgrades inside the plugin or on our site, we manage the payment.
- The install ID links the sale to your platform.
- We pay you a set commission on every sale and renewal.
Both options rely on the same single pre‑install step.
Why it works for CTOs
- Security kept simple: licences and updates come direct from UpdraftPlus.
- No extra servers: nothing new to host or patch.
Why it works for product managers
- Revenue at onboarding: capture paid upgrades while users are setting up.
- Choice of effort: drive the sale yourself for a larger share, or let us convert and still earn.
How to set it up
- Add the UpdraftPlus plugin to your WordPress build.
- Insert the Premium prompt in your onboarding flow
- Launch. Licences, renewals and support are handled by UpdraftPlus.
With one preinstall you gain two income streams: your own Premium upgrades at wholesale rates, and ongoing commission from upgrades we make, while UpdraftPlus looks after all technical and customer support tasks.
Get in touch and see how quickly you can add UpdraftPlus to your platform.
3. Free Install Affiliate Model
Preinstall UpdraftPlus Free + Earn on Upgrades
Best for: Hosts looking for a passive, zero-maintenance revenue stream.
What it is
You preinstall the free version of UpdraftPlus. If a user upgrades later, we attribute the install and pay you a commission.
How it works
- You preinstall the free plugin
- User upgrades via plugin UI or updraftplus.com
- We track the source
- You earn affiliate commission
Why it matters
- No sales effort
- No billing required
- Simple passive income
Let’s Talk
Want help choosing the right model for your platform?
