Powerful WordPress image optimizer to speed up your site

WP-Optimize is the leading WordPress image optimization plugin trusted by over 1 million users worldwide. Reduce image file sizes, improve website performance, and enhance SEO in just a few clicks. WP-Optimize makes image optimization easy, so your site runs faster and your images look crisp.

Optimize your images to boost site speed and performance

Whether you run a blog, an e-commerce store, or a business website, images are a key part of your content. But large image files can slow down your site. WP-Optimize is the best WordPress image optimization plugin that helps you compress images without compromising quality, boosting your site’s load time and performance.

Why WP-Optimize for image optimization?

  • Faster load times

    WP-Optimize’s image optimizer reduces image file sizes by compressing images without sacrificing quality. By serving optimized images, your site loads faster, improving the user experience and SEO rankings.

  • Automatic image compression

    Automatically compress images as you upload them or optimize existing images in bulk. WP-Optimize ensures that all images on your site are optimized for speed, making it a must-have WordPress plugin for compressing images.

  • Lossless compression for quality

    WP-Optimize uses lossless compression, ensuring that images are compressed to the smallest size possible without losing visual quality. Your images will look just as sharp as before, but your site will load faster.

Testimonials

  • WP‑Optimize has been my preferred cache, minify, image compression plugin for a long time now!

Trusted by clients around the world

How does WP-Optimize image compression work?

WP-Optimize’s image compression works to reduce image file sizes while maintaining high quality. Here’s how it works:

  • Upload and compress new images automatically:
    WP-Optimize automatically compresses images as they are uploaded to your WordPress site.

  • Optimize existing images in bulk:  You can compress images on your WordPress site in bulk in just a few clicks to free up space and improve speed.

  • Choose compression settings:
    WP-Optimize gives you control over how much to compress each image. Set your preferred compression level, and choose whether to enable automatic WebP conversion for optimal results.

Upgrade to WP-Optimize Premium today and get…

  • Lazy loading

    Helps webpages load much faster! Load content that users see first, instead of all content all at once.

  • Preload key requests

    Recommended by Google to improve page speed load times. Tells the browser to load assets that users need first (e.g. font files), making a tangible difference to web page load times.

  • Cloudfare integration

    There’s no need to clear the cache in the Cloudflare dash when posts or pages are purged by WP-Optimize.

  • Remove unwanted images

    Identify and delete unused images in one click.

  • And more!

    Optimize individual database tables, geolocation caching for WooCommerce stores, multilingual and WordPress multisite compatible, premium support and more.

WP-Optimize Premium pricing

If your site showcases what you do or who you are, it deserves the premium treatment:

Currency
Country
  • StarterUp to 2 sites

    $49.00 / year

    Includes all our premium features:

    • Lazy loading
    • Preload key requests
    • More flexible clean-up
      schedules
    • Easily delete unused
      images
    • More flexible clean-up
      schedules

    and much more!

  • BusinessUp to 5 sites

    $99.00 / year

    Includes all our premium features:

    • Lazy loading
    • Preload key requests
    • More flexible clean-up
      schedules
    • Easily delete unused
      images
    • More flexible clean-up
      schedules

    and much more!

  • EnterpriseUnlimited sites

    $194.00 / year

    Includes all our premium features:

    • Lazy loading
    • Preload key requests
    • More flexible clean-up
      schedules
    • Easily delete unused
      images
    • More flexible clean-up
      schedules

    and much more!

Money-back Guarantee!

TeamUpdraft plugins come with a money-back guarantee. If something goes wrong and we can’t fix it, we’ll offer you a refund if it’s requested within 10 days of purchase.

Frequently asked questions

How does WP-Optimize compare with other image optimization plugins?

WP-Optimize has a powerful image compression feature that reduces file sizes without compromising quality. Unlike many standalone image optimization plugins, it’s part of an all-in-one performance suite that also includes caching and database optimization. This means you can improve your site speed and performance from a single plugin, reducing the need for multiple tools.

It also gives you full control over compression settings, supports bulk optimization, and automatically compresses new images as they’re added, making it a smart choice for WordPress users who want simplicity and speed.

What types of images can WP-Optimize compress?

WP-Optimize can compress a wide variety of image formats, including JPEG, PNG, and GIF. Whether you’re uploading product photos, blog images, or banners, WP-Optimize can help optimize them all for better performance.

Will WP-Optimize affect the quality of my images?

No, WP-Optimize uses lossless compression, meaning your images will retain their visual quality while reducing file size. You can also choose an aggressive compression option for even smaller file sizes, but it will slightly reduce image quality. The standard setting ensures no noticeable loss in quality.

Can I compress images after uploading them?

Yes! WP-Optimize allows you to compress existing images in bulk. Simply go to the plugin settings, choose the images you want to optimize, and WP-Optimize will reduce their file size without affecting the quality.

Can I recover the original images after compression?

Yes, WP-Optimize offers an image backup feature. Before compression, your original images are stored safely, and you can restore them if needed. This ensures you have a backup in case you want to revert to the original image quality.

How much storage space can I save by using WP-Optimize’s image compression?

The amount of storage space saved depends on the size of your images, but on average, WP-Optimize can reduce image file sizes by 30-50% without compromising quality. This can lead to significant space savings on your server, especially if you have many images.

Can I optimize images on my WooCommerce store?

Yes! WP-Optimize works with WooCommerce. It automatically compresses product images and any other images on your e-commerce store to reduce load times and improve performance, creating a better shopping experience for your customers.

How does WP-Optimize’s image optimization help with SEO?

Optimizing your images improves your site’s load time, which is an important factor for SEO. Faster-loading websites rank better on search engines, leading to improved visibility and user engagement. WP-Optimize’s image compression feature helps your site achieve these benefits without sacrificing image quality.

Does WP-Optimize support WebP image format?

Yes, WP-Optimize supports the WebP image format, allowing you to compress and serve WebP images, which are smaller and load faster than traditional image formats like JPEG and PNG.

Does WP-Optimize compress images for mobile users as well?

Yes, WP-Optimize optimizes images for all devices, including desktops, tablets, and mobile phones. Optimized images load faster, providing a smoother experience for mobile users as well.

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Our plugins

Try TeamUpdraft’s full suite of WordPress plugins.

  • UpdraftPlus

    Back up, restore and migrate your WordPress website with UpdraftPlus

  • WP-Optimize

    Speed up and optimize your WordPress website. Cache your site, clean the database and compress images

  • UpdraftCentral

    Centrally manage all your WordPress websites’ plugins, updates, backups, users, pages and posts from one location